Bootcamp Agenda

Bootcamp Agenda

Welcome to Berlin.

9:15 am - 10:35 am

Bootcamp CX – Welcome to Day One

Welcome; Enhancing people’s lives like a true friend; Space for everyone’s dreams; Updates in Digital Marketing; Updates within our digital ecosystem; Let's get started & How to Bootcamp

Room:Plenum
Speaker:Jesus Hernandez; Simon Kuhnimhof; Bernd Becker; Candido Peterlini; Alexander Braun
10:35 am - 10:50 am

State of the Union: OneHub Edition

Snapshot of Our Global OKRs, Key Drivers and Collaborative Strategies for Success

Room:Plenum
Speaker:Lisa Putschkow
10:50 am - 11:05 am

How to be a Cyborg

Room:Plenum
Speaker:George Strakhov
11:05 am - 11:30 am

Speed Dating

MOFA: Sneak peek into new innovative ideas; Data Sharing; Charging topics for the sales pitch; Collaboration Management; Tech Q&A Feature App

Room:Plenum
Speakers:Ankit Chawla; Sibylla Kukuck, Merle Wiesner; Maximilian Thienel; Sven Eisener; Jörn Priebe
11:40 am - 12:05 pm

Cookieless Future - Navigating the sunset of 3rd party cookies – initiatives updates

How Server Side Tagging can improve OKRs, Cookieless Pilot learnings and best practises

Room:Plenum
Speaker:Priyanka Purkayastha & Dan Dragan
Markets:MX PC, DE PC, FR PC, FR CV, SE CV, UK PC, ZA
11:40 am - 12:05 pm

Introducing the UX Score: Measuring and Enhancing Website UX

Do you want to continuously track and improve the UX of your website? This session will introduce the UX Score, a tool for measuring website UX. Learn how the tool works, what metrics it captures and effectively use this data to spotlight your website’s strengths and areas for improvement.

Room:Training 1
Speaker:Janina Schönebeck
Markets:PL PC, PL CV, USA, NL CV, DE CV, BRA
11:40 am - 12:05 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:IT PC
11:40 am - 12:05 pm

The Art of User-Focused Website Content

This session examines the critical role of (media) content in the user’s journey through an automotive website. By analyzing user expectations and behaviors, we will discuss how to craft content for showrooms, trim selection, and configurator that meet user demands.

Room:Training 3
Speaker:Doreen Feindt
Markets:AUT, IE PC, ES PC, CA PC, BE PC, BE CV
11:40 am - 12:05 pm

Feature Updates & Hands-on Session with GSL - new Features and existing Highlights, and how to use them.

Proper Integration and Configuration of GSL Feature Apps are important for visibility, relevance and therefore: Engagement. Learn more how to get the most out of your GSL. 

Room:Training 4
Speakers:Philipp Bamberger, Eike Wilkens, Rickard Strandt and Anton Fauser
Markets:CH PC, LU, NL PC, DK, TR PC, CH CV
11:40 am - 12:05 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates. 

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
11:40 am - 12:05 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
11:40 am - 12:05 pm

Charging topics for the sales pitch

This session we will present the current status of Charging Features in the app, the web and the ID cars. We will show the roadmap for future features.

Room:Candy Bar 3
Speaker:Maximilian Thienel
Market:For all free markets
11:40 am - 12:05 pm

Collaboration Management

Get an overview of Collaboration Management at OneHub. Learn about the processes and tools we work with, to optimize your website or how you can develop your own feature apps to get the best customer experience.

Room:Candy Bar 4
Speaker:Sven Eisener
Market:For all free markets
12:10 pm - 12:35 pm

Cookieless Future - Navigating the sunset of 3rd party cookies – initiatives updates

How Server Side Tagging can improve OKRs, Cookieless Pilot learnings and best practises

Room:Plenum
Speaker:Priyanka Purkayastha & Dan Dragan
Markets:CH PC, LU, USA, NL CV, IE PC, BRA, CH CV
12:10 pm - 12:35 pm

Introducing the UX Score: Measuring and Enhancing Website UX

Do you want to continuously track and improve the UX of your website? This session will introduce the UX Score, a tool for measuring website UX. Learn how the tool works, what metrics it captures and effectively use this data to spotlight your website’s strengths and areas for improvement.

Room:Training 1
Speaker:Janina Schönebeck
Markets:ES CV, BE PC, CA PC, SVN, TR PC
12:10 pm - 12:35 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:ES PC
12:10 pm - 12:35 pm

The Art of User-Focused Website Content

This session examines the critical role of (media) content in the user’s journey through an automotive website. By analyzing user expectations and behaviors, we will discuss how to craft content for showrooms, trim selection, and configurator that meet user demands.

Room:Training 3
Speaker:Doreen Feindt
Markets:FR CV, NL PC, DE CV, PL CV, MX PC
12:10 pm - 12:35 pm

Feature Updates & Hands-on Session with GSL - new Features and existing Highlights, and how to use them.

Proper Integration and Configuration of GSL Feature Apps are important for visibility, relevance and therefore: Engagement. Learn more how to get the most out of your GSL. 

Room:Training 4
Speakers:Philipp Bamberger, Eike Wilkens, Rickard Strandt and Anton Fauser
Markets:SE PC, SE CV , BE CV, IT PC, IT CV
12:10 pm - 12:35 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Markets:DE PC, AUT, DK
12:10 pm - 12:35 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates. 

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
12:10 pm - 12:35 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
12:10 pm - 12:35 pm

Charging topics for the sales pitch

This session we will present the current status of Charging Features in the app, the web and the ID cars. We will show the roadmap for future features.

Room:Candy Bar 3
Speaker:Maximilian Thienel
Market:For all free markets
12:10 pm - 12:35 pm

Collaboration Management

Get an overview of Collaboration Management at OneHub. Learn about the processes and tools we work with, to optimize your website or how you can develop your own feature apps to get the best customer experience.

Room:Candy Bar 4
Speaker:Sven Eisener
Market:For all free markets
12:40 pm - 1:40 pm

Lunch Break

1:45 pm - 2:10 pm

Cookieless Future - Navigating the sunset of 3rd party cookies – initiatives updates

How Server Side Tagging can improve OKRs, Cookieless Pilot learnings and best practises

Room:Plenum
Speaker:Priyanka Purkayastha & Dan Dragan
Markets:BE PC, IT CV, DE CV, DK
1:45 pm - 2:10 pm

Introducing the UX Score: Measuring and Enhancing Website UX

Do you want to continuously track and improve the UX of your website? This session will introduce the UX Score, a tool for measuring website UX. Learn how the tool works, what metrics it captures and effectively use this data to spotlight your website’s strengths and areas for improvement.

Room:Training 1
Speaker:Janina Schönebeck
Markets:LU, IE PC, CH PC, UK PC, CH CV
1:45 pm - 2:10 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:MX PC
1:45 pm - 2:10 pm

The Art of User-Focused Website Content

This session examines the critical role of (media) content in the user’s journey through an automotive website. By analyzing user expectations and behaviors, we will discuss how to craft content for showrooms, trim selection, and configurator that meet user demands.

Room:Training 3
Speaker:Doreen Feindt
Markets:BRA, SE CV, USA, IT PC
1:45 pm - 2:10 pm

Feature Updates & Hands-on Session with GSL - new Features and existing Highlights, and how to use them.

Proper Integration and Configuration of GSL Feature Apps are important for visibility, relevance and therefore: Engagement. Learn more how to get the most out of your GSL. 

Room:Training 4
Speakers:Philipp Bamberger, Eike Wilkens, Rickard Strandt and Anton Fauser
Markets:FR PC, FR CV, ES PC, ES CV, PL PC, PL CV
1:45 pm - 2:10 pm

1to1 Personalization - Best Practice Session

Recap how 1to1 Personalization works, share blueprint & best practices from international markets, reveal a glimpse of the future

Room:Training 5
Speaker:Silvia Thölert & Linxi-Kälber Zhang
Markets:NL CV, CA PC, BE CV
1:45 pm - 2:10 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Markets:NL PC, SE PC
1:45 pm - 2:10 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates. 

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
1:45 pm - 2:10 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
1:45 pm - 2:10 pm

Charging topics for the sales pitch

This session we will present the current status of Charging Features in the app, the web and the ID cars. We will show the roadmap for future features.

Room:Candy Bar 3
Speaker:Maximilian Thienel
Market:For all free markets
1:45 pm - 2:10 pm

Collaboration Management

Get an overview of Collaboration Management at OneHub. Learn about the processes and tools we work with, to optimize your website or how you can develop your own feature apps to get the best customer experience.

Room:Candy Bar 4
Speaker:Sven Eisener
Market:For all free markets
2:15 pm - 2:40 pm

Cookieless Future - Navigating the sunset of 3rd party cookies – initiatives updates

How Server Side Tagging can improve OKRs, Cookieless Pilot learnings and best practises

Room:Plenum
Speaker:Priyanka Purkayastha & Dan Dragan
Markets:AUT, SVN, SVK, TR PC, ES PC, ES CV, IT PC
2:15 pm - 2:40 pm

Optimize the UX of your website with the help of our experts 

Optimize the UX of your website with the help of our UX experts. In this open forum style workshop, you can ask specific questions, get advice on new concepts or get a UX expert's opinion on a specific website area or tool.

Room:Training 1
Speaker:Doreen Feindt & Janina Schönebeck 
Markets:DE PC, DE CV, DK, PL CV, FR CV, ZA
2:15 pm - 2:40 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:PL PC (split)
2:15 pm - 2:40 pm

CV Content Suite

We present the new Content Suite and its benefits for your market. Create individual content to increase your website engagement. 

Room:Training 3
Speaker:Nils Mattern
Markets:SE CV, IT CV, BE CV, CH CV
2:15 pm - 2:40 pm

Feature Updates & Hands-on Session with GSL - new Features and existing Highlights, and how to use them.

Proper Integration and Configuration of GSL Feature Apps are important for visibility, relevance and therefore: Engagement. Learn more how to get the most out of your GSL. 

Room:Training 4
Speakers:Philipp Bamberger, Eike Wilkens, Rickard Strandt and Anton Fauser
Markets:NL CV, BE PC, USA, BRA, MX PC, IE PC
2:15 pm - 2:40 pm

1to1 Personalization - Best Practice Session

Recap how 1to1 Personalization works, share blueprint & best practices from international markets, reveal a glimpse of the future

Room:Training 5
Speaker:Silvia Thölert & Linxi-Kälber Zhang
Markets:NL PC, LU, CH PC
2:15 pm - 2:40 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Markets:FR PC, PL PC (split)
2:15 pm - 2:40 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates. 

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
2:15 pm - 2:40 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
2:15 pm - 2:40 pm

Charging topics for the sales pitch

This session we will present the current status of Charging Features in the app, the web and the ID cars. We will show the roadmap for future features.

Room:Candy Bar 3
Speaker:Maximilian Thienel
Market:For all free markets
2:15 pm - 2:40 pm

Collaboration Management

Get an overview of Collaboration Management at OneHub. Learn about the processes and tools we work with, to optimize your website or how you can develop your own feature apps to get the best customer experience.

Room:Candy Bar 4
Speaker:Sven Eisener
Market:For all free markets
2:45 pm - 3:10 pm

Cookieless Future - Navigating the sunset of 3rd party cookies – initiatives updates

How Server Side Tagging can improve OKRs, Cookieless Pilot learnings and best practises

Room:Plenum
Speaker:Priyanka Purkayastha & Dan Dragan
Markets:PL PC, PL CV, SE PC, BE CV, CA PC, NL PC
2:45 pm - 3:10 pm

Optimize the UX of your website with the help of our experts 

Optimize the UX of your website with the help of our UX experts. In this open forum style workshop, you can ask specific questions, get advice on new concepts or get a UX expert's opinion on a specific website area or tool.

Room:Training 1
Speaker:Doreen Feindt & Janina Schönebeck 
Markets:CH PC, ES PC, IE PC, LU, IT PC, CH CV
2:45 pm - 3:10 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:USA
2:45 pm - 3:10 pm

CV Content Suite

We present the new Content Suite and its benefits for your market. Create individual content to increase your website engagement. 

Room:Training 3
Speaker:Nils Mattern
Markets:FR CV, DE CV, DK, AUT, SVN
2:45 pm - 3:10 pm

Feature Updates & Hands-on Session with GSL - new Features and existing Highlights, and how to use them.

Proper Integration and Configuration of GSL Feature Apps are important for visibility, relevance and therefore: Engagement. Learn more how to get the most out of your GSL. 

Room:Training 4
Speakers:Philipp Bamberger, Eike Wilkens, Rickard Strandt and Anton Fauser
Markets:DE PC, UK PC (split)
2:45 pm - 3:10 pm

1to1 Personalization - Best Practice Session

Recap how 1to1 Personalization works, share blueprint & best practices from international markets, reveal a glimpse of the future

Room:Training 5
Speaker:Silvia Thölert & Linxi-Kälber Zhang
Markets:SVK, BRA, MX PC
2:45 pm - 3:10 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Markets:TR PC, BE PC, UK PC (split)
2:45 pm - 3:10 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates. 

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
2:45 pm - 3:10 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
2:45 pm - 3:10 pm

Tech Q&A Feature App

Everything you need or want to know about OneHubs Tech Collaboration and how to develop your own Apps.

Room:Candy Bar 4
Speaker:Jörn Priebe
Market:For all free markets
3:15 pm - 3:40 pm

Optimize the UX of your website with the help of our experts 

Optimize the UX of your website with the help of our UX experts. In this open forum style workshop, you can ask specific questions, get advice on new concepts or get a UX expert's opinion on a specific website area or tool.

Room:Training 1
Speaker:Doreen Feindt & Janina Schönebeck 
Markets:MX PC, PL PC, BRA, BE PC, FR PC, IT CV
3:15 pm - 3:40 pm

2024 OKR target sharing process & insight sharing (Analytics)

In this data-based interactive workshop we want to give a status update on the Q1 OKR performance for the 15 OneHub markets which have received market specfic targets. We will share best practices with others and show global and also market specific trends. 

Room:Training 2
Speaker:Nina Appel & Mark Medler
Market:UK PC
3:15 pm - 3:40 pm

CV Content Suite

We present the new Content Suite and its benefits for your market. Create individual content to increase your website engagement. 

Room:Training 3
Speaker:Nils Mattern
Markets:PL CV, NL CV, LU (split), ES CV, ZA
3:15 pm - 3:40 pm

CV Optimization, Best Practices and Media

We provide best practices along the customer journey and recommendations for optimization and media usage.

Room:Training 4
Speakers:Caroline Strohbach, Thomas Boehler and Pranay Sajdeh 
Markets:SE CV, FR CV, SVN, CH CV
3:15 pm - 3:40 pm

1to1 Personalization - Best Practice Session

Recap how 1to1 Personalization works, share blueprint & best practices from international markets, reveal a glimpse of the future

Room:Training 5
Speaker:Silvia Thölert & Linxi-Kälber Zhang
Markets:DK, TR PC, ES PC, DE PC, DE CV
3:15 pm - 3:40 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Markets:USA, IT PC, IE PC, LU (split)
3:15 pm - 3:40 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates.

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
3:15 pm - 3:40 pm

Data Sharing

Status DataSharing Connected Car Data from OEM to Markets

Room:Candy Bar 2
Speaker:Sibylla Kukuck & Merle Wiesner
Market:For all free markets
3:15 pm - 3:40 pm

Tech Q&A Feature App

Everything you need or want to know about OneHubs Tech Collaboration and how to develop your own Apps.

Room:Candy Bar 4
Speaker:Jörn Priebe
Market:For all free markets
3:40 pm - 3:50 pm

Coffee Break

3:55 pm - 4:20 pm

Data Inspired – success concepts for data driven organizations

The transition to a data-driven organization is not so much about data and technology, but about decisions and corporate culture. Data is used as a tool to understand and serve the customer better. We will highlight how marketing data helps bridging the gap between an organization and the customer by touching on the process of change towards data-based decision making and by providing practical examples of building data-centric and customer-focused teams.

Room:Plenum
Speaker:Nina Appel & Mark Medler
Markets:CA PC, PL PC, PL CV, BE PC, BE CV, SE CV, BRA, IE PC, ES CV, MX PC, CH PC, FR PC, LU PC & CV, DK
3:55 pm - 4:20 pm

Optimize the UX of your website with the help of our experts 

Optimize the UX of your website with the help of our UX experts. In this open forum style workshop, you can ask specific questions, get advice on new concepts or get a UX expert's opinion on a specific website area or tool.

Room:Training 1
Speaker:Doreen Feindt & Janina Schönebeck 
Markets:USA, SVN, NL PC, TR PC, SE PC, UK PC
3:55 pm - 4:20 pm

CV Optimization, Best Practices and Media

We provide best practices along the customer journey and recommendations for optimization and media usage.

Room:Training 4
Speakers:Caroline Strohbach, Thomas Boehler and Pranay Sajdeh 
Markets:NL CV, DE CV, IT CV
3:55 pm - 4:20 pm

1to1 Personalization - Best Practice Session

Recap how 1to1 Personalization works, share blueprint & best practices from international markets, reveal a glimpse of the future

Room:Training 5
Speaker:Silvia Thölert & Linxi-Kälber Zhang
Market:IT PC
3:55 pm - 4:20 pm

ALP – Asset Localization Package

Learn about our new localized CGI asset packages and how to order them. 

Room:Training 6
Speaker:Matthias Krause
Market:ES PC
3:55 pm - 4:20 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates.

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
3:55 pm - 4:20 pm

Tech Q&A Feature App

Everything you need or want to know about OneHubs Tech Collaboration and how to develop your own Apps.

Room:Candy Bar 4
Speaker:Jörn Priebe
Market:For all free markets
4:25 pm - 4:50 pm

Data Inspired – success concepts for data driven organizations

The transition to a data-driven organization is not so much about data and technology, but about decisions and corporate culture. Data is used as a tool to understand and serve the customer better. We will highlight how marketing data helps bridging the gap between an organization and the customer by touching on the process of change towards data-based decision making and by providing practical examples of building data-centric and customer-focused teams.

Room:Plenum
Speaker:Nina Appel & Mark Medler
Markets:IT CV, SVK, AUT, SVN, DE PC, DE CV, UK PC, SE PC, FR CV, USA, IT PC, ES PC, TR PC, NL PC, NL CV, ZA, CH CV
4:25 pm - 4:50 pm

CV Optimization, Best Practices and Media

We provide best practices along the customer journey and recommendations for optimization and media usage.

Room:Training 4
Speakers:Caroline Strohbach, Thomas Boehler and Pranay Sajdeh 
Markets:ES CV, BE CV, PL CV, DK
4:25 pm - 4:50 pm

MOFA: Sneak peek into new innovative ideas

A very exclusive, ONLY in bootcamp, sneak peak into future MOFA updates.

Room:Candy Bar 1
Speaker:Ankit Chawla
Market:For all free markets
4:25 pm - 4:50 pm

Tech Q&A Feature App

Everything you need or want to know about OneHubs Tech Collaboration and how to develop your own Apps.

Room:Candy Bar 4
Speaker:Jörn Priebe
Market:For all free markets
4:55 pm - 5:20 pm

Digital Content & Ecosytem in China

Room:Plenum
Speaker:Sascha Scholz - China SVW
Market:All
5:20 pm - 5:45 pm

How to be a Cyborg

Room:Plenum
Speaker:George Strakhov & Jesus Hernandez
Market:All
5:45 pm - 6:00 pm

Wrap Up: Summary of Day One & Sneak Peek Day Two

Room:Plenum
Speaker:Jesus Hernandez
Market:All
6:00 pm - 9:00 pm

Surprise Evening

6:00 pm - 11:59 pm

Photo Gallery with Tuesday's impressions

You can find photos from Tuesday's sessions in our Photo Gallery.

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